London, 24 April 2020
Media I.M. Incorporated, the London-based content distribution company that specialises in premium animation and family entertainment, has closed a three-year multimedia deal with 0+ Media for its global pre-school phenomenon Sunny Bunnies. Owned by the All-Russia State Television and Radio Broadcasting Company, 0+ Media specialises in the complex strategies involved in exploiting children’s content and consumer products across multiple licensing and retail outlets, live events, and gaming, TV and VOD channels.
Under the deal, 0+ Media has secured the licensing and merchandising (L&M) rights for Sunny Bunnies across all the main categories of consumer products, including toys, publishing, apparel, accessories, and back to school ranges. The company has also acquired the rights to the first four seasons of TV series Sunny Bunnies for distribution across its networks in Russia and the CIS territories. The shows will be aired across the Russian family pay-TV channels Moolt, Ani, Mama and Multimusic, and will be available on the Moolt SVOD digital app.
Gavin Metcalfe, Brand Licensing Director at Media I.M., said: “Russia has certainly been in our sights for a while now, as we have watched its YouTube audience grow hugely over the last two years. Most recently with views increasing by 75% in the last quarter alone, the appetite is certainly there so it’s a great to now be partnering with 0+ Media, their enthusiasm, expertise and local-market knowledge to drive a successful licensing strategy for Sunny Bunnies through this year and beyond.”
Valentina Kursanova, Director of Licensing and Business Development, commented: “Having all the tools of popularisation and very strong belief in Sunny Bunnies we are thrilled and excited to start our partnership together for Russia and CIS. Nowadays, when TV-viewing is growing, it is a very good time to launch the brand-new show on our TV-channels. We plan launching the series on the screens from the end of April and the licensing program will follow right away”.
Sunny Bunnies’ L&M strategy continues to roll out across the world. The 0+ Media deal follows the appointment of Asiana Licensing to manage Sunny Bunnies’ L&M rights in South Korea in the wake of a deal with Disney Channel Korea last October. Meanwhile, toy manufacturer Posh Paws have developed a range of feature plush toys in three sizes featuring the loveable Sunny Bunnies characters Turbo, Big Boo, Iris, Shiny and Hopper. The Posh Paws deal covers all territories in Europe and the Middle East excluding France where Gipsy are the plush partner.
In the UK, the Sunny Bunnies TV series airs on Channel 5’s free-to-air platform Milkshake!, where it launched in January 2019. The show is also available on Sky Kids, Disney Junior, Kidoodle TV and Amazon Prime. Globally, the series is now broadcast in more than 160 territories, having been licensed to, among others Disney Channel in the US, Disney Junior in the US and EMEA, Discovery Kids India, TF1 digital in France, Canal Panda in Portugal, Gloobinho in Brazil, DHX Television in Canada, 9 Go! in Australia, Mango TV and Youku in China, Viaplay VOD in the Nordics, and HBO SVOD in Spain and Portugal and many other partners.
Sunny Bunnies has also had its own YouTube channel, managed by WildBrain Spark. Since it launched in April 2016, the official channel has clocked up almost a billion views and 1.3 million subscribers, propelling it into the top 10% of the best-performing YouTube kids’ channels in the world.
Finally, award-winning game-development studio 9th Impact has created a new mobile game called Magic Pop, which launched globally in November 2018. To date, the game has generated more than 150,000 downloads and has earned a 4.8 out of five-star rating on Google and iTunes.
About 0+ Media
““0+ Media” – first Russian company realizing complex strategy based on promotion of services for kids and their parents. The strategy involves vast advertising opportunities and special projects and sponsorships on Russian family TV channels – Moolt, Mama, Tlum HD, Ani; consumer products licensing opportunities for animation brands, running and leading on digital services for kids and parents. 0+ Media is organizing and holding the biggest Festival of animation and entertainment for children “Mooltimir”. Our company has leading positions on the market and massive opportunities for brands launch, support and commercial monetization. The number of our brands is growing from year to year, having the winning positions on the market and increasing its share. We constantly follow-up on new properties beside our portfolio and evaluate their potential for Russian and CIS licensing markets to include to our brands’ portfolio and manage in the best way.
About Media I.M. Incorporated
Media I.M. Incorporated, launched in April 2014 by former Viacom International Media Networks executives Maria Ufland and Irina Nazarenko, is an international content distribution company specialising in the sale of premium family entertainment and animation to both linear and non-linear platforms. The London-based operation has forged exclusive distribution agreements with several of Europe and Russia’s top animation producers, including Studio Atria, Da Animation Studio, Studio Nebo and Digital Light Studio.
Media I.M. is active in pre-sales and identifying co-production and product licensing partners for its animation brands, which include Sunny Bunnies, Robodz, The Bubbles, and Flying Animals. The company’s boutique approach gives it the flexibility to develop 360-degree opportunities around each property to deliver maximum value to both producers and licensees.